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Any discussion of artificial intelligence in translation must begin by placing it in a broader context. Its implications are global and clearly extend far beyond

In a context of international expansion and entry into new markets, successful brand positioning often relies on transcreation. Unlike translation, transcreation involves reimagining a message

Search engines no longer just display links. They answer. They summarize. They recommend. With the rise of ChatGPT, Perplexity, Gemini and Google’s AI Overviews, the