Updating Your SEO Content for AI: A Good Idea?

Search engines no longer just display links. They answer. They summarize. They recommend. With the rise of ChatGPT, Perplexity, Gemini and Google’s AI Overviews, the nature of online visibility is shifting. We now talk about GEO (Generative Engine Optimization) to refer to this type of optimization designed for conversational engines. AI does not replace SEO. […]